(1) It's much more difficult to get customers to walk through your front door,
than to serve them where they live, work and play.
"Non-pizza delivery increased 63% in the last five years ending March 2019", said NPD Group Vice President Food Industry Advisor David Portalatin. "Comparatively, visits to restaurants have grown 1% during this time."
(2) Third-party delivery services come with significant costs and liabilities that
make them unsustainable for long term growth.
Consumers in the digital economy want product and services delivered WHERE and WHEN they choose.
By mobilizing a brick-and-mortar retail operation, merchants can deliver a higher standard of convenience and quality, while also maintaining complete control and ownership of their customer data. FLEAT provides all the tools necessary for retailers to launch an intuitive digital marketing and sales platform, all for a fixed monthly cost.
What does FLEAT provide?
The entire Fleat platform is provided "as-a-service" for a fixed monthly cost.
Intelligent Mobile Storefronts
FLEAT’s Mobile Retail Vehicles (MRVs) are custom designed to support a vendor’s operations and holds perishable goods at optimal temperatures. Mobile storefronts are loaded daily with a flexible curated inventory that reflects ever-changing consumer preferences in regional markets. Specialized holding equipment, real-time communications and workflow automations allow mobile storefronts to remain in the delivery zone for entire shifts...maximizing sales and brand awareness, while reducing worker hours and fuel consumption over traditional delivery methods.
Through a patented communications method, the FLEAT network knows the exact location of each mobile storefront, and where it's heading. The network instantly pairs on-demand consumers with the most optimal delivery vehicle by analysing location data, traffic conditions and orders in queue. Once paired with a mobile storefront, customers can view available inventory and ETA in real-time, streamlining the ordering process. Orders are received and prepaid through mobile payment, without the need for any interaction with onboard staff.
AI Powered Customer-Seeking Behavior
Fleat’s intelligent mobile storefronts are powered by the company’s patented StreetLogic™ technology that leverages a retailer's customer database to seek on-demand orders. Based on a mobile storefront’s location and heading, personalized digital promotions are sent using automated messaging and artificial intelligence derived from purchase histories. Retailers using the FLEAT platform maintain complete control and ownership of their customer data.
The FLEAT network can be used to provide on-demand delivery service to existing brick-and-mortar operations, or used as an off-premise delivery solution for virtual restaurants or delivery-only commissaries. Real-time oversight, communications and operational analytics are provided through the FLEAT vendor dashboard. This allows retailers to make logical decisions about their off-premise operations, and provides a virtual window for controlled expansion into new markets.
“Much more than a simple delivery solution, FLEAT’s
intelligent mobile storefronts straddle the divide between
brick-and-mortar and the digital realm with a tangible
convergence of convenience and quality”.
Despina McLaughlin, Food on the Move
How does FLEAT merge with existing businesses?
An entire mobile sales and marketing solution simply bolts on to a vendor's current operations.
It's on YOUR app!
The FLEAT widget sits directly on your mobile app for a seamless customer experience.
The FLEAT network integrates with a vendor’s existing mobile app or website through a customizable widget. This allows vendors to embed FLEAT functionality so customers can instantly determine if delivery is available to them, search through real-time inventories, place orders, and receive instant communications through the entire delivery process. This puts the vendor and customer in full control of the experience, increases efficiencies, and maintains brand consistency without the confusion of using third party websites to place an order.
It's YOUR vehicle!
Mobile storefronts are an extension of your brick-and-mortar business.
FLEAT’s mobile storefronts are designed and modified by our technicians to support the operations of a retailer's brand. Wrapped with large-format high-impact graphics, a retailer receives all the benefits of transit advertising. This helps build brand awareness and new customer acquisition in hyperlocal markets. Retailer's pay a simple lease payment for each mobile storefront they operate. Once the retailer trains their staff and loads their storefronts full of product, a complete off-premise sales solution is ready to enter any market they choose.
It's YOUR customer experience!
FLEAT delivers your brand's high standards into the hands of your customer.
In today's on-demand economy, retailers must look to digital commerce and mobility solutions to open new channels for future growth. However, delivery of fresh meals remains a common and consistent pain point. The use of third-party delivery services often come at significant costs to both retailers and consumers, and offer little to support a retailer’s brand nor reflect a commitment to product quality. Fleat allows retailers to control the entire delivery experience and guarantee a higher standard of service.